Scrimpy: A Passion Project

The brief: Create a passion project inspired by "your freak". Thrift shopping is something I grew up doing. Although being teased for it as a kid, it's something I was never ashamed of – and it's actually popular now! Scrimpy is the love child of both this and my efforts to be a conscious consumer, aka "my freak" – a brand that takes thrifted clothes and repurposes them for a younger audience.